James Mayes, CEO @ Mind the Product

One of the first things you learn as a PM: How to drive viral loops.

Once we get a new user, we want them to come back. Again. And again.

We send them awards and nice messages. Give them hits of dopamine. We understand the human mind and can craft an optimal experience.

But just because we can, doesn’t mean we should.

Is this good product design? Is it ethical?

Are these practices OK for a charity website? For a fitness app? For a social app?

We’re seeing the rise of conversations focused on product ethics. People don’t want to feel dirty.

A popular test: What would you feel comfortable standing in front of a room full of your users and saying?


Attend a Mind the Product Conference to meet a community of other PMs and have conversations like this in person.